About Us

For Women Done With Pretending 

We're not here to tell you who to be. You already know. Urban Theory builds everything you need to live that truth—starting with tees that work.

There's a quiet power in softness. It's not flashy or loud. It's the confidence of knowing exactly what you want and not apologizing for it.

Urban Theory was built for women 30+ women who've moved past the noise of trend chasing, who know what quality feels like, and who deserve tees that actually last.

Our Story

We started simple: Can we make a tee that feels as good as it looks? One that won't see through, won't fall apart after multiple washes, and won't make you feel like you compromised on fit?

In Dec 2025, we launched our first collection of tees. All oversized. All 240 GSM premium cotton. All designed with one thing in mind—zero returns, 100% satisfaction.

The response? Women 50+ in metros loved them. 80+ orders in 7 days. Zero returns. And they started buying more.

We're still obsessed with getting this one thing right: making tees that feel like an investment, not a throwaway purchase.

Why We're Different

1. We Don't Believe in Fast Fashion Margins
240 GSM isn't cheap. Non-see-through isn't cheap. Shipping and easy returns aren't cheap. We know. We price honestly, and we keep our margins real—no hidden costs, no sudden "sales."

2. We Listen to Our Customers, Not Trends
Every design we make is tested first. We ask women 30+ what they want, we sample, we show you before mass production. You shape what we build.

3. Zero Returns Means Zero BS
46.67% of our customers buy again. That doesn't happen by accident. It happens because we actually care about fit, fabric, and durability—not just follower counts.

4. Softness is Strength
We don't believe in edgy graphics or loud slogans. We believe in calm confidence. In tees that work for office calls, weekend coffee, and everything in between. In the power of understated design.

What We Promise

✓ Premium 240 GSM cotton — Soft, durable, non-transparent
✓ Relaxed, body-friendly fit — Designed for real bodies
✓ Free shipping & easy returns — No questions asked, within 7 days
✓ Cash on Delivery — Pay when it arrives
✓ Personal support — Text us on WhatsApp if you need help
✓ No surprises — What you see is what you get

Who We Build For

You're a woman 30+. You work, you live, you have a life. You don't have time for tees that stretch out, fade, or feel thin. You've spent years figuring out what you actually like—and it's not what Instagram says you should like.

You're not our customer because you want to impress anyone. You're our customer because you know what comfort feels like, and you're not settling for less.

Our Commitment to You

Every tee leaves our hands checked. Every order is packed with care. Every customer matters—not because they're a transaction, but because they're part of our community.

If something's wrong, we fix it. If you want to chat about sizing or designs or anything else, we're here.

Brand name: Urban Theory
Legal Name: Fiduciya
Phone number: +91-9310254327
Email: info@urbantheory.in
Address: Block 8, Ramesh Nagar, Delhi, 110015